I get everything from word of mouth and Checkatrade. Why bother?
Because a recommendation ends in a search. Someone gives your name at a barbecue, and that evening the neighbour types it into a phone. If nothing comes up, or what comes up is a directory profile between three of your competitors and an advert, you have paid for the recommendation and somebody else has collected on it. A site of your own is where that search is supposed to land.